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We have a hunch that we have product-market fit and heading in the right direction but we still want to have measurable metrics that we can optimize and at the same time questions that we want to find an answer that always comes up in any conversation, is if the market needs another money transfer app. Following Superhuman’s product-market fit. We looked how we stand against the magic number of 40% . A[Denarii’s Product-Market Fit Analysis using Superhuman’s PMF framework](https://denarii.cash/blog/denariis-product-market-fit-analys...) asking your users directly “How would you feel if we no longer provide our services?” and then quantify the responses that opted for ‘very disappointed’ and ‘somewhat disappointed’. According to Ellis, 40 is the magic number. If your percentage of users who will be very disappointed is more than 40%, then you are going in the right direction.

Have you started measuring your PMF?