I think the most crucial slide is #15: Growing through social. The integration of social pressures into the core game mechanic is a vital part (IMHO) of the growth of Zynga.
If the Zynga games were stand-alone, their reach would be a tiny fraction of what they are. And it's not something that is tacked on as an afterthought - it's right there in the mechanic from the start.
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[ 4.6 ms ] story [ 9.6 ms ] threadIf the Zynga games were stand-alone, their reach would be a tiny fraction of what they are. And it's not something that is tacked on as an afterthought - it's right there in the mechanic from the start.
Last year game designer Brian Meidell wrote an article about Farmville that covers similar ground, from a different perspective: http://meidell.dk/archives/2010/11/25/what-i-learned-from-fa...