Stop calling everything a “flywheel.” You're making a fool of yourself (unlockingpotential.substack.com)

I have a feeling Jim Collins is thinking of something like the old Evel Knievel toy [0], where you put the motorcycle on a platform with a high-resistance crank, you turn the crank, and at some level of RPMs of an internal wheel, the motorcycle shoots forward.

Collins is a few years older than me, believe me the ad made an indelible impression at the time.

[0] https://www.youtube.com/watch?v=B-H5g9WEqCc

Is there a name for this style of writing? It seems increasingly popular.

Start with a simple complaint, then give an enormous backstory including your childhood before getting to your point.

I think we're going beyond long form. There must be a term for it.