The Mathematical Structure of Particle Collisions Comes into View (abstractions.nautil.us)

Physicists, have you guys talked to marketing ppl who spend day and night studying massive datasets of humans colliding on that super collider called social media?

Man I am scared (not even sure why) that there will be convergence between both toolkits.

Original article: https://www.quantamagazine.org/new-particle-collision-math-m...

Is this related to the amplituhedron? At the level of the article it could even be the same thing.