The Draper Curve (kdivvela.posterous.com)

I wonder what the Donald Draper curve is like.

I can't think of where this holds true outside of the dotcom bubble.

For eg. the curve with social just keeps going up

This looks like a graphical interpretation of the well-known quote: "We tend to overestimate the short term impact of a technology and underestimate the long term impact." (Dr. Francis Collins - Director of the Human Genome Project)

Where's the historical evidence for this? Can I draw a graph like that for steam engines? The plough? Telephones?

Without that it's just an optimistic line on a whiteboard that means "there won't be another dot.com crash, this time it's to real".

Better explained here: http://en.wikipedia.org/wiki/Hype_cycle and some examples here: http://www.floor.nl/ebiz/gartnershypecycle.htm

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Was there, mans a genius. Enough said.

Did he really claim ownership of the idea? Sounds exactly like what Moore pointed out in 1991 via "Crossing the Chasm". http://en.wikipedia.org/wiki/Crossing_the_Chasm