Ask HN: Best resources for running Adwords campaigns?

8 points by southpolesteve 15y ago ↗ HN

I recently found myself being tasked with running all adwords campaigns for a new startup. Any recommendations for best practices or online resources? I have a good grasp on the basics and I am looking for some advanced optimization strategies.

4 comments

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kruegerb 15y ago ↗

Admittedly, I don't know much about running Adwords campaigns, but you might want to check out AdGrok (http://www.adgrok.com)

staunch 15y ago ↗

There is some stuff under AdWords here, from patio11: http://www.kalzumeus.com/greatest-hits/

SlightGenius 15y ago ↗

Read up on Perry Marshall, he seems to be the go to source for all of it.

Additionally, Trada.com is providing a crowd-sourced solution.

Tools wise I guess I would refer you to wordtracker, and other keyword research tools. Since the more specific you are with your terms the lower the bid price can be.

cschmidt 15y ago ↗

You can use a service like www.spyfu.com to get keyword lists for competing websites. Also, be sure to install the Adwords editor. It will make your life much easier.