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lie.

from $199 to $108.

very different from free.

Well, really from $307 to $108, since the $199 requires the $9/month for a year commitment too.
either way. not the kind of small letter bait and switch advertisement i expect from a company asking for my family info and DNA samples.
The title is a bit misleading. You get the kit for free if you sign up for their $9/mo "Personal Genome" service.

Its still cheaper than before, but not _free_.

I've seen so many websites list this deal as 'free' today, it's pathetic since it's not actually free!
Last year it was $99 (I think) and people were all over it. Add in the free interest and this looks like the exact same deal.
According to the article, it was $99 last year w/ a $5/mo subscription.
It was $99 with no commitment last year on DNA Day. The holiday sale later in the year was $99 with a $5 (per month for 1 year) commitment.
Knowing nothing more than what I've read in articles elsewhere, to someone who's not going to have a child immediately, these kits provide information that is of limited use. For example, they might tell you that you have a 10% higher chance of developing a type of cancer which has an incidence of 1 in 10 (10%). Implying you're now told that you have an 11% chance of getting the cancer than the general population. Mostly, this is just going to get you stressed and not "prepare" you to face the slightly-more-likely cancer.

I suppose this might be useful to figure out potential genetic defects, but as adults, wouldn't most defects have manifested already (I'm speculating here, correct me if I'm wrong).