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Do you think the people who believe all the "Bill Gates" conspiracy theories will believe Microsoft's claim that a video is "fake"?
Fair point. But I think this effort still will provide some benefit to those that understand the "arms race" of deep fakes vs detectors that is now unfolding
It depends on if they want to believe the video or not. For many evidence is ammo not guidance.
Bill Gates conspiracy theories? No way those are true. To verify I'll just go check all the fact checkers he directly funds.
It's not just about whether if a text, image, sound or video is fake or not. It's about where you get your sources from or the narratives the news organization, or platform you read from. They can still coordinate a mass ban on any source for no particular reason.

A single source or narrative is extremely dangerous. Multiple sources and narratives paint the full picture and expose the lies and contradictions themselves. The moment a platform removes or censors a source for no particular reason, it begs the question if it is biased, dishonest, doesn't fit their narrative or if they are trustworthy themselves. Which is why I am very skeptical with some of the sources in this 'Trusted News Initiative':

> The partners currently within the TNI are: AFP; BBC, CBC/Radio-Canada, European Broadcasting Union (EBU),Facebook, Financial Times, First Draft, Google/YouTube, The Hindu, Microsoft , Reuters, Reuters Institute for the Study of Journalism, Twitter, The Wall Street Journal.

Once again, Do not believe everything you see, hear or read on the internet. Use multiple sources and take some of the content they show with a grain of salt.

>Microsoft launches a deepfake training tool