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noetokyo
This interesting, I was looking through popular instagram stars such as Messi and not even 30% of his followers are real users.
Firebrand
Isn’t this problem why Walmart is interested in TikTok?

Teenager sees an article of clothing an influencer is wearing and then taps a button for it to be delivered with 2-day Walmart+ shipping in their size.

pscoutou
I thought Walmart’s interest in TikTok was about tracking demographics, user location and consumer tastes in China.
ShamelessC
They'd only be buying the non-Chinese operations is what I heard.
Sz3k
Don't think there is an "influencer bubble", especially since "influencer" is such a strange term. Simpler explanation: influencers this day and age, really, have 2 jobs mashed into one: content creator and salesperson. From what this article said, this drop had neither the content to sell ("plain black branded shirts", nothing unique) nor the sales techniques (the article goes in-depth into this too). I hope she learned and improves her next drop so it's better next time.
hanklazard
I wonder how much of this is that she’s young and I imagine many of her followers are as well (ie, they may not have as much money to spend). I follow some wood-workers on YouTube/Insta with fewer followers and they definitely seem to sell a lot of goods.