How to synthesize a customer data platform?
I'm looking for a way to synthesize CDP capabilities without buying or building a CDP.
For that, I think I would at a minimum need (i) a persistent store with (structured and unstructured) data ingestion and real-time output capabilities (a data lake?),
(ii) a standalone "hygiene" solution to clean ingested customer records (identity resolution),
(iii) a pipe such as a standalone ELT that can send the ingested and cleaned data from the store to any marketing tool.
Does anyone have suggestions as to what companies/products could serve the above?
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