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Interesting question. I believe that mottos can change the fortune of both institutions and people.

A motto when internalised can be very powerful. It becomes something you do;Something you are.

Some of my favourite are: Sapere aude and Acta non verba.

An excerpt from a blog https://leveragethoughts.substack.com/p/mottos-ideals-and-su...

" In 1662, The Royal Society, which was formed in 1660, was given a royal charter by Charles II. Its motto is Nillius in Verba which means take nobody’s word for it in English. This motto was intentionally chosen; At this time in the west, the objective of most educational institutions objectives was to pass on knowledge from ancient Greece. But here we had the Royal Society, at that time, choose a motto which means that evidence is the cornerstone of its existence. Evidence requires repeatable experiments in science. This was not the norm in the mid 17th century."

Trust the process

Anything worthwhile takes time and persistence - you need to think long term and trust your decisions, even if in the short term you don't see the results.

As any NBA fan knows, this is the de facto motto of Philadelphia 76ers - a team that was in a very bad spot some years ago and hired a general manager with a long term vision. They went through the "process" of rebuilding - based on rational, long term decisions - which is not what sport franchises usually want to do. In 3 painful years, they went from a mediocre team with no future to a team build to compete for the championship for the next decade. Here is the resignation letter from Sam Hinkie (the said general manager) - https://www.espn.com/pdf/2016/0406/nba_hinkie_redact.pdf - he left at the moment when the foundations for the future were in place. It's pure gold - it feels like reading Warren Buffett letters.

PS. Here is a funny video of one of the best Phili (and NBA) players who calls himslef the Process -> https://twitter.com/SBNation/status/915208453760614402.

PS2. Here is short excerpt from Sam Hinkie letter - you really should read it:

To begin, let’s stand on the shoulders of Charlie Munger, a giant to me. He is a man that’s been thinking about thinking longer than I’ve been alive. Let’s start with him and his approach. His two-part technique is:

1. First, what are the factors that really govern the interests involved, rationally considered?

2. Second, what are the subconscious influences where the brain at a subconscious level is automatically doing these things—which by and large are useful, but which often malfunctions?

To do this requires you to divorce process from outcome. You can be right for the wrong reasons. In our business, you’re often lionized for it. You can be wrong for the right reasons. This may well prove to be Joel Embiid. There is signal everywhere that Joel is unique, from the practice gyms in Lawrence, Kansas to Bala Cynwyd, Pennsylvania to Doha, Qatar where he does something awe inspiring far too regularly. We remain hopeful (and optimistic) about his long-term playing career, but we don’t yet know exactly how it will turn out. The decision to draft Joel third, though, still looks to me to be the correct one in hindsight given the underlying reasoning. But to call something that could be wrong (“failed draft pick”) right (“good decision”) makes all of our heads hurt, mine included.

Too much attachment, the Dali Llama's answer to everything
"Better one handful with tranquillity than two handfuls with toil and chasing after the wind."

(Ecclesiastes 4:6)

This is the NIV version. The Dutch version I'm more familiar with would translate more like:

"Better one handful of rest, than both fists full of labour and chasing after the wind."

Ad augusta per angusta.

Ars longa, vita brevis.

We had a dictionary, Petit Larousse 1989, and I used to read it a lot, learning new words and their origins. It was the equivalent of a Wikipedia rabbit hole. There was a pink section in the middle that contained many latin phrases. I loved reading those as a child and they stayed with me.

“If you’re not willing to go too far, you’ll never go far enough.”
Do it right, first fucking time.
Kind of surprising to hear this on a website that largely talks about software.

Has any software ever been "right" the first time? I'm not sure.

The idea is to endeavor to be right, rather than purposefully cutting corners.
Personally, I'd go with:

"Make it work, make it right, make it fast"

Or: "Do it, do it well, do it better".
I've always thought of it as "it's easier to make a working thing fast that it is to make a fast thing work" - which I'm sure I picked up somewhere....
The pattern here, if not the content, reminds me of "I do, we do, you do".
People don't appreciates how hard it is to do things right in your first attempt.
If you don’t ask, you don’t get.
It's easier to ask for forgiveness than for permission.
Si vis pacem, para bellum.

I like it because it has wide applicability outside of literal violence; all of life is a struggle, and the more prepared for that one is, the easier life can be made.

That more generalized version could be that of the Boy Scouts - "Be Prepared".
... also popular in the socialist version of scouting across the iron curtain. In russian it became "Всегда готов!"

Young Pioneers à la Norman Rockwell: https://yablor.ru/blogs/valeriy-barikin-pionerskiy-pin-ap/61...

(if you prefer video format to surrounded-by-ads, they're all visible in the title roll for: https://www.youtube.com/watch?v=TpMndf0RPgQ&t=40

Line printed Vyssotsky samizdat hiding under Pravda @ 52:04. I see "Abba" and "Boney M" clearly on the camp counselor's tapes in the subsequent shot, but can't read the groups on the other tape.)

Bonus track: https://www.youtube.com/watch?v=zP_lVuPRIaY (Analogue Dance Music may not be the most precise genre, but it is, by definition, 100% DRM free.)

Guess this is not very popular with the contemporary hippy crowd. Personally I do find that it applies to everything really.
He who has a why to live for can bear almost any how.
Make love, not war. as a rule of thumb for social stuff.

When I was raising my kids, I went by the rule of thumb "All is fair in love and war -- and this is love." to justify making up our own rules for games (like "youngest goes first") and generally making life more pleasant, and to hell with what other people thought we should be doing as a family.

"Sure it'll be grand"

Because to be fair it normally will be so no point stressing about it.

"This too shall pass."

Sure, it's kind of cheesy. But it has so many meanings. The bad and sad times will eventually pass, so take it in stride. The good times will pass too, so enjoy them while they're here. You won't always be the person you are now, and neither will others.

It seems to give some additional perspective when applied to any situation.

Along the same lines, memento mori, emphasizing not only that this will pass, but reminding you to consider that in the context of your own teleological end (whatever you consider that to be)
Sic transit gloria mundi -- "thus passes the glory of the world"
"You must beware of shadows."

page 109 of The Little Schemer

A few personal favorites:

Nil Magnum Nisi Bonum - from Life of Pi by Yann Martel Translates roughly to No Greatness Without Goodness

Ars longa, vita brevis - Art is long, life is short

“He who is afraid to ask is ashamed of learning.” — Danish proverb

"Fortune favors the prepared mind." -Pasteur

“Champions behave like Champions before they are Champions” - Bill Walsh

"Perfection is usually expensive and frequently impossible. Settle for excellence."
"Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive."

(Howard Thurman)

Life is about the decisions you make when you give up your freedom.
If it is too hard you’re doing it wrong.
When I was in my 20s I lived on a bicycle for a year, going around the lower 48 and Canada, and then up to Alaska. I lived for two weeks in Joshua Tree with a guy named Tom, who slept in a cave the whole time.

One morning we were sorting our gear and a piece of paper fell out of his wallet. As I handed it back to him, I read the three lines on it:

Work hard.

Be strong.

Don't complain.

I asked him about it, and he said that was advice his grandfather had given him. He wrote those lines down and carried them with him to remind him of what his grandather had told him. Those words have echoed in my mind for decades now. They're not absolutes; there are times to let go of work, to let yourself not have to be strong, and times to stand up and complain and protest loudly. But the spirit of that advice has certainly been a guiding force in my life.

That’s exactly the principles my grandfather thought me. But I tend to discuss, if it is still valid today.
How are those principles not valid today?
It's hard to imagine this advice being given to a young woman during the grandfather's time, or even today. It comes from a time when there was a tremendous amount of hard work that needed to be done and existential wars to be fought. These burdens were placed upon the men of the society while the women were tasked with the more social and emotional work of actually keeping our families glued together and raising the next generation.

This advice would have been good advice then, but today gender roles are much less rigid, and a well-rounded human understands how to balance hard work and purposeful relaxation, how to be strong and persevere and when to lean on others and be vulnerable, and knows the right time to speak up and voice one's grievances.

The grandfather's advice is one formula for a certain type of masculine stoic life, but if you were to follow it too rigidly, you'd miss out a lot of the emotional richness that modern life has to offer.

Is this really great advice? What if you don't feel strong? What if working hard makes you unhappy?
I often don’t feel strong enough, but I still have work to get done, kids to raise, a wife to support. Sometimes (most times for most people) we have to do things that don’t make us happy. Chores, bills, work, difficult conversations, break ups, supporting others who need it.
That’s exactly what this advice is for. You don’t need to be reminded to be strong or work hard when you feel strong and want to work hard.
It's great advice if you don't have the luxury of being a 1st world free loader.
"Make no little plans; they have no magic to stir men's blood" - Daniel Burnham

Or the more complete quote;

"Make no little plans; they have no magic to stir men's blood and probably themselves will not be realized. Make big plans; aim high in hope and work, remembering that a noble, logical diagram once recorded will never die, but long after we are gone be a living thing, asserting itself with ever-growing insistency. Remember that our sons and our grandsons are going to do things that would stagger us. Let your watchword be order and your beacon beauty."