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The question is why. It doesn't seem to have anything to offer in performance or price/performance vs. even mediocre products such as Redshift. Am I missing something?
Have you used both? I used to use Snowflake at a former company. Snowflake has top class support for semi-structured data, for example. I found it really easy to use and highly flexible/featured compared to Redshift.
No, I haven't. I mainly work with Vertica and did some troubleshooting on a Redshift cluster. I've mainly read comparisons of performance and price/perf vs. those platforms.

Reading through their docs their semi-structured data support is similar to Vertica's flex tables. It's a handy feature, but not critical IME.

Probably a combination of low float and Warren Buffet followers buy a lot of the stock.
Followup: I dug up some benchmarks. Probably the best quote:

"The unnamed data cloud platform consistently had the highest price-performance4, across a range of 11.5x to 13.1x".

https://www.vertica.com/resource/cloud-database-performance-...

This was on the Berkeley AMPLab benchmark, and the link I followed mentions Snowflake -- there's apparently a bit of winking and nodding going on here about the "unnamed" data platform.

Basic query latency was also considerably longer for SF.

Its has a slick ui like lemonade.
Currently the price/sales ratio is at 170.