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Nice idea! Workable, cool [and all other words of praise :) ]

why didn't guys at Facebook think abou this?

IMHO, the clicks-to-gifts won't be 5%. That maybe true for USA, UK, Canada and countries like that. Maybe 1-2% (or even lesser) for other countries in Asia-Pacific region. And maybe the same for european countries like France, Germany, etc.

Basically, I just mean that it all depends on the mindset of the people of those countries about ecommerce in general. So people in regions like Asia-Pacific will get only "Happy Birthday" wall post. :)