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Rumors of bad samsung yields, fake low stock to increase MSRP of cards, Nvidia providing 50-100 dollar rebate to AIB's for cards sold in September, super expensive cooling solutions for FE...I can't admit I was around for previous GPU releases but jeez.. Hopefully AMD has good stock because I know they are going to kill it on efficiency and price and I would rather loose 5-7 percent of fps attainable than give money to Jensen's annoying marketing over hype.
The lack of transparency here has been awful as a consumer. Not only did the first wave of cards sell out between refreshes, but Nvidia failed to inform us that they would continually restock the site throughout the day.

I managed to snag myself a FE card, but dozens of friends and coworkers were not so lucky. There are relatively simple solutions like a preorder queue or allowing backstock orders that are fulfilled sequentially, but it doesn’t seem like Nvidia is concerned at all with the customer experience; they know they aren’t losing customers as long as they continue to provide best in class performance.

I have no idea why this sale wasn't locked down to existing customers with long standing history only.
What is the big deal with waiting a little bit?
It's unlikely FE cards will become more available. Unlike previous generations, the FE is both likely superior to the AIB models and being sold for less. This created insatiable demand which many suspect Nvidia would rather not fulfill. Instead, the rumor is the FE cards were underpriced for marketing reasons while pushing buyers to the higher margin AIB cards.
Sad that they would engineer that awesome cooler design and not let people buy it. The launch AIB's are just giant triple slot coolers slapped on.
Agreed. On a 1080TI, I'm 100% turned off by this launch. Waiting to see what AMD will bring, and/or if things shape up by around then.