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I wonder how much is/was spent on marketing.
No ad spend, and $0 marketing spend, just my Twitter (https://twitter.com/levelsio) and Google searches
So you don't mention or count all the press coverage of the "I'm launching 12 startups in 12 months"? [1]

[1] https://levels.io/12-startups-12-months/

Yep sure, that was 6 years ago. But I didn't pay money for that.
6+ years of your life building followership. I'd say that cost a bit- but you've more than earned it. I, for one, enjoy all your stuff Pieter.
Your comment sounds like he spent the entirety of his 6+ yrs of his life building followership for the site.
6 years of your life is a price that's pretty steep. Some crimes have prison sentences shorter than that.

I wouldn't call that free.

Haha it didn't feel like a prison sentence but I see what everyone means now yes. Time investment obviously, also work into the site.
That's insane.

I assume there is some punchy infrastructure behind this though, not just a static hosted php file?

Just PHP on a Linode VPS. Not static at this moment. If it goes viral I usually generate an index.html from the index.php.
Good stuff Pieter. Simple is good.

It'll be interesting to see your code organisation. Something to learn from, as my single-page projects often get cluttered and hard to manage or add features.

Btw, for some strange reason you have me (@voidmonk) blocked on Twitter :) so I can't see your tweets.

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whole lot of ifs and switches in that thing LOL Reminds me of the first version of FUSEBOX in the late 90s. it was just a huge cfswitch/cfcase with a mess of cfincludes so it could load in eclipse since eclipse had a hard time back then with files over 1000 lines i think. i'm showing my age.
Duke Nukem 3D supposedly has some sort of monster switch case with hundreds or thousands of labels.
This reminds of the old saying "just because something can be done doesn't mean it should be done".
There's a ton of hard work on this website. The single index.php file is not interesting. Most of the work is probably in Javascript / CSS.
Sure, but that's still just jQuery (not that there's anything wrong with that, but it's not Vue/React/Angular/whatever).
Simplicity is the ultimate sophistication
I agree, but I don't think a single file with thousands of lines if not tens of thousands would be considered "simple".