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> The ID 4 will also be VW’s first affordable crossover SUV to reach America, with a suggested retail price of just under $40,000.

Good Lord, in what world do these people live? They're really trying to convince us that forty thousand dollars is an affordable price for a car?

“The $40,000 sticker price is slightly more expensive than the average price of a new car purchased in the US of around $36,000. But when you factor in the federal government’s $7,500 tax credit, the ID 4’s sticker price falls to $32,500. “

I think it’s important to remember this is competing against the model 3/Y. This looks to sit slightly cheaper then the 3, and way cheaper then the Y.

"Cheaper than Tesla" does not make "affordable" by any means. This author is out of touch.

> But VW says it’s really taking aim at a market segment that’s currently dominated by gas-powered vehicles, namely the compact SUV market that includes heavy hitters like the Honda CR-V, Toyota RAV4, and Nissan Rogue. “There is no electric car in this market,” Keogh said.

That's a market that starts $10k lower than their post-credit price, and those credits aren't perpetual.

> There are plenty of affordable EVs for sale today, including the Tesla Model 3, Nissan Leaf, Chevy Bolt, and VW’s own e-Golf.

Again, the author uses that word, "affordable", to describe a $35k vehicle.

I agree. I'd say anything above $15k for a car is not affordable.
VW has to charge an extra fee in case anybody will find out about their new control software.
Ugly and stupid. I’d just buy a Model 3.

Same problem as BMW’s ugly and stupid electric cars.