A Plea To 37signals (bit.ly)

The video is to get attention.

My real question is to all of you brilliant people is an open one:

What is technology's role in Art? Or what can Art do for technology?

Isn't a programmer just as tuned to their craft as any painter or musician? (Things already considered "Art")

If one doesn't consider themselves on that same level why don't they reach or aspire to get there?