A tiny D2C company hacked its way to $500k/mo in sales (thehustle.co)

D2C stands for “ direct-to-consumer.”

>How a tiny peanut butter company grew to $500k per month in sales

>Nerdy Nuts leveraged TikTok, Supreme-style drops, and scarcity to scale their tiny operation into a peanut butter powerhouse.

The story has two headlines, one vague for mystery clickbait reasons, and one for the actual story.