I appreciate you adding self check out here but I don’t understand why stores are so slow to adopt this. Scan your UPC and check out. What else does the retail industry need?
"Shoppable TV" as you call it is one of the more impressive omnichannel shopping experiences I've seen in a long time. It makes a lot of sense to meet the audience where they are and it actually does streamline the purchasing process instead of muddying it with just more messaging across more channels.
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