Hold on a second. Are they just dividing Total Sales by #Likes? Or are they actually tracking the entire sales funnel to know which buyers came referred from social media?
There's a huge difference in approaches like these, and I wish they'd be more specific in what they're measuring.
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[ 3.8 ms ] story [ 13.1 ms ] threadThere's a huge difference in approaches like these, and I wish they'd be more specific in what they're measuring.