Ask HN: Why did Amazon get rid of “users also bought” section? It was fantastic

10 points by yk42bb 5y ago ↗ HN

I discovered so many amazing books through the 'users also bought'. The recommendations that amazon gives now are AI based and terrible in every way. They are never related to what I am looking at currently.

1 comment

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Cieplak 5y ago ↗

Looks like it’s called Frequently bought together now.

Also possible that you were flagged into an A/B test or other UI experiment.

From stories I’ve heard, Amazon is not an org that makes capricious decisions; they’d only deprecate something like that if the data demonstrated a superior alternative.