Probably around the rise of the SaaS-ification of everything, when it began to matter how quickly you could get users to jump through the hoops into paying for a subscription. Before, user conversion rates still mattered, but funding came from non-subscription sources so it didn't actually matter whether a user found the service to be useful in the long term.
That is some rather shallow analysis. For example, in the first image, two interesting things stand out to me. 1, apparently you have to choose how you will use Notion before you start using it, which isn’t really a choice you can make with any confidence at that point. 2, both options are labeled “free” but with a qualifier, as if that helps me make the decision rather than create a vague feeling that I’m walking into a pricing trap.
Instead of breaking down these things, the article just points out that Notion didn’t use irrelevant illustrations.
Once you click ‘Take me to Notion’, you aren’t just kept waiting. They provide you with feedback. ‘Getting ready’. This is a concept called Idleness Aversion and it’s present in hundreds of apps.
Look, it's just spinning wheel. It's as old as GUIs, probably older. Certainly older than the term "apps".
There is practically nothing of consequence in this article. Only two examples, neither of which are any different from what most of the SAAS software providers have as part of their onboarding.
One of Notions worst features is their "automatically created account" nonsense. Sometimes I attempt to log in with the wrong email, and all of a sudden I have a new notion account, and need to fumble my way through the 'getting started' wizard before it lets me log out (at least on mobile).
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[ 4.4 ms ] story [ 36.7 ms ] threadhttps://imgur.com/a/7MvAqXp
Instead of breaking down these things, the article just points out that Notion didn’t use irrelevant illustrations.
Look, it's just spinning wheel. It's as old as GUIs, probably older. Certainly older than the term "apps".
Complete waste of time, IMHO.