Show HN: Review our Landing Page

6 points by alooPotato ↗ HN
http://www.getrewardly.com

HN - we have finished our first iteration of a landing page for Rewardly, an electronic credit card based loyalty program, and we'd love to get feedback.

We decided to keep text to as minimal as possible but we may have gone overboard. Our main concern is that users will not really understand what this product is in our strive for simplicity. We plan to have more detailed information on the "How It Works" page but your feedback on the issue would be awesome.

10 comments

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I think it is pretty simple and easy to follow.

The images don't seem to line up vertically though in the 1,2,3 section. Which was a bit distracting for me. Also, in Chrome on the Mac the background images on "Gift Your Friends" and "Reward Together" get cut off removing their shadow.

Yeah the images are distracting, I'd make the headers for 123 bigger too
You should make the footer sticky to the bottom.
Here are my initial impressions. Take it with a grain of salt.

1. The tag 'cardless, effortless rewards' needs some work. I am not exactly sure what that means.

2. On step 1, I would add something about 'how secure your cards are on our site'. I would be very skeptical about entering all my credit card information into your site.

3. On step 3, 'Earn free rewards'. Are those rewards on top of rewards/miles/points I already get from my credit cards? Is it for cards that don't have any rewards?

Hope that helps.

Its hard to define exactly, but the all of the images don't look polished. It all lacks a certain crispness. The logo has visible jaggies, for example.

You're using a font BebasNeueRegular that doesn't look crisp either. (I see its being loaded with @font-face). Just switching that to Arial (your fallback) in webkit inspector made everything look a lot better.

Simplify your DOCTYPE to just <!DOCTYPE html>.

Your google analytics script needs to be at the footer of the page. Use the asyncronous loading script they provide.

Your background_texture.png and header_texture.png are over 500k combined. Seriously, you need to get these to be no more than 10-20k at most.

Minify your css.

I love jQuery, but you're loading an entire js library to run 10 lines of javascript in global.js. And forget the assumptive argument people make about "oh its on a cdn so its cached in the browser...". Its likely not cached in peoples' browsers. Unless you plan on adding a lot of more functionality to this page, consider re-writing your js to not use any libraries. (Can't believe I'm actually saying that!)

The "GIFT YOUR FRIENDS" and "REWARD TOGETHER" images are cut off at the bottom in Chrome.

Your buttons on the top-right of the page should have "cursor:pointer" in them since they are clickable links. Further, they are links so you should look into your css and see why the default pointer behavior is being overridden to begin with.

Sorry that this is just a list of technical things I'm laying out. I'll leave the "does this color scheme make me feel warm and fuzzy" stuff to people who have more of an eye for that.

We appreciate the list - we clearly haven't started optimizing but will definitely address the points you addressed.
- the type-in box should say "your email here" - the type-in box should validate the email - I just typed "43sadfds" in it and the form ate it up - I know you are striving for simplicity... but the page is too cluttered - the bottom section is distracting - too much info, elements not aligned with "1", "2" and "3" on top. I'd rather build out the top 1-2-3 section: the pain you are addressing, what users get, what they need to do next. - if it is a landing page why nav on top? you want visitors to be able to do one thing only - give you their email - the type-in box is not contrasting enough with the background - the up arrow in the logo is repeated in the name - redundant? - your 1-2-3 icons are not aligned - your coffee cup is visually lower than the rest - the type in 1-2-3 section is too small - visitor should be able to scan it in a fraction of a second. - go for ballsy contrast - gray background, on "grayer" with still "grayer" font could be aesthetically pleasing but kills UX

have fun! :)

Also, the red for 'reward' doesn't go with the rest of the images. Maybe switch colours between reward and ly?
I'm seeing what I'm pretty sure is an error when I view your page: http://imgur.com/TkFNr. Just thought you might like the heads up.

I'm running Chromium 10.0.648, btw.