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so...healthy food for manly men?
Somebody took the old "there is a 20 year old living in the dorm, how will your service help him get laid?" a little too literal.

But at least the value preposition is clear.

(comment deleted)
That's a pizza. LOL
The pizza is an example of what not to serve. If you look at the entire image (which is unfortunately obscured by the poor page design), you'll see that the girl took one bite out of the pizza, and then tightly crossed her legs.
Elegant gourmet meals she will love, just warm and serve. Finally a food based business model that makes sense.
If this were a blog I'd be adding it to my RSS feed.