> The new MacBook Air starts at $999, and $899 for education. That makes it the same price as the previous MacBook Air, released in March.
A bit sad, but I guess to be expected. They chose larger profit margins instead of larger sales numbers. Assumption: that new CPU is at least $100 cheaper than the Intel ones.
I miss the days around 2008-2010 or so when the world's arguably best ultra portable laptop was also very cheap compared to the competition.
They dropped prices modestly on the mini, and substantially on the 13” MBP. Apple historically targets consistent margins and crams stuff into their target price point to meet those margins, sometimes shifting price points if they find the lower price offering isn’t compelling enough. I suspect that means they prioritized improving the Air to show off what their chips can do at the low end, rather than just gobbling up more profit.
3 comments
[ 3.2 ms ] story [ 14.3 ms ] thread> The new MacBook Air starts at $999, and $899 for education. That makes it the same price as the previous MacBook Air, released in March.
A bit sad, but I guess to be expected. They chose larger profit margins instead of larger sales numbers. Assumption: that new CPU is at least $100 cheaper than the Intel ones.
I miss the days around 2008-2010 or so when the world's arguably best ultra portable laptop was also very cheap compared to the competition.