Ask HN: Server-side web analytics products?

1 points by sam0x17 5y ago ↗ HN

There was a study I read recently that found that nearly 25% of web users in the U.S. (and upwards of 36% in the UK) were using ad blockers (which typically also block trackers like google analytics). Are there any major web analytics services that have embraced server-side analytics and tracking? Is this the direction the industry is going to have to go since we are essentially missing out on 1/5th to 1/3rd of our data right now in Google Analytics?

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sam0x17 5y ago ↗

the US study: https://www.statista.com/statistics/804008/ad-blocking-reach...

the UK study: https://www.statista.com/statistics/874736/ad-blocker-usage-...

This is also pertinent given the rise in popularity of browsers like Brave which block ads and trackers by default

XCSme 5y ago ↗

The thing about server-side analytics is that it doesn't always provide enough data, especially for SPAs where you wouldn't even be able to know the session length or any kind of client-side events (unless they also trigger a server request).