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I don't remember the entire world deliberating over whether every library, teacher, school, researcher, film studio, political candidate, government, historian, poet, artist, musician, independent broadcaster... should store their video with a single company (and, at that, a single company with an empty chair as a CEO).

It just happened. The internet is centralized now, and, to put it bluntly, it's shitty and brittle and user-hostile.

And now all our video has ads. Terrific.

Of course we deliberated and went with the free version at our own expense
> It just happened.

Because it was free to us and video files are large... and if you're making a lot of them then "storing" them on YouTube is easier than on your computer/backup drive/NAS.

I saw in a CNBC video (on YouTube, of course) that YouTube's revenue is almost TWICE of Google Cloud Platform. I imagine the info they can glean about us (the videos for which we search, the recommendations on which we click) are nearly as valuable as the ads since it allows YouTube to be able to target ads to a per-user interest level, which can be used everywhere Google sells ads and not just on YouTube.