DHL's 108% increase in conversion on A/B test by using a woman. (abtests.com) 13 points by sahillavingia 15y ago ↗ HN
[–] adamjernst 15y ago ↗ Conclusion: don't trust A/B tests with small sample sizes, as there's no way that changed raised conversions 108%. [–] cfinke 15y ago ↗ Unless it did. [–] conradboyle 15y ago ↗ Do you know that the sample size was small?
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