Philip Morris CEO: Cigs not that hard to quit (sfgate.com)

He's right, I quit three times and probably should go for #4 sometime soon.

I sometimes assist people in their attempts at quitting: opioids, alcohol, methamphetamine, cocaine, cannabis, benzodiazepines, nicotine.

Cessation or even harm reduction for nicotine is by far the most difficult, and nicotine in the form of cigarettes is by far the most damaging to health.

"Drugs rank differently on the scale of how difficult they are to quit as well, with nicotine rated by most experts as the most difficult to quit."

http://whyquit.com/whyquit/A_Henningfield_Benowitz.html

This is hilarious. They can't say they're safe anymore, they can't say they aren't addictive, so now they are "harmful and addictive" but easy to quit?

These are the same folks who stonewalled the dangers of smoking for thirty years. The same folks who do everything they can in engineering their product to make it addictive.

I can understand why he is the CEO because he's able to say something like that with a straight face.

i didnt have any hard time quitting smoking. I smoked a pack for a year. one day i wanted to quit . took about a week. been a non smoker for 15 years

Should we guess how much longer he will be employed?

It reads like he was saying cigarettes are not as difficult to quit as crack, cocaine or meth. There are obviously a lot of factors involved, but if you've seen someone get caught up with meth, there's simply no comparison.