I'm surprised by the gaul of FB to write this on behalf of small businesses. I'm fine with their position as a business, but to frame users claiming more privacy seems like it won't carry water with anyone.
Note that they said small businesses will suffer 60% losses of profit per dollar they spend with Facebook. They said the quiet part loud. They're not concerned for the small businesses, they're concerned small businesses will put their marketing budget elsewhere when it’s not profitable to just throw money at Facebook.
Yes, but where? FB is really good at targeted advertising, which is what you need when you're a tiny business. It puts you in front of the most likely customers, instead of spending more to spray your advertising in front of a wider audience to reach people.
I've got no tears to shed for FB losing one of their tools in invading privacy. But people on HN often talk about advertising as if it were in itself an unmitigated evil, but it really is an important way for businesses to find customers. Social media should be good for that, since people really are voluntarily telling about themselves, which makes it easier to connect them to businesses that might matter to them.
So good on Apple for forcing FB to play by some kind of rules, when they've been invasive in ways far beyond what people realize they're letting themselves in for. Small businesses will have to learn to cope. But finding the "elsewhere" for their marketing budget isn't as easy as you'd hope.
The way FaceBook cynically rolls out the 'this will hurt small businesses' violin is extremely cynical especially when all that will happen is Apple will make it Opt-In rather than Opt-Out.
Much like some users disable ad-blockers for trusted sites they want to contribute something to if it does hurt small businesses more than it hurts the ad-brokers then I should imagine people will find a way of helping out the small local companies although I highly doubt small businesses will be as badly impacted as the global players will be - so I’m in favor of the change and good for Apple doing it - whatever their reasons and motivations.
“When you share and communicate using our Products, you choose the audience for what you share.
[…]
You should consider who you choose to share with
[…]
When you choose to use third-party apps, websites, or other services that use, or are integrated with, our Products, they can receive information about what you post or share”
Apple just wants a deal to be made with Facebook for $X Billion to keep that feature enabled. Just like Apple deal with Google to just keep Google as default search engine in its OS.
Not convinced. Apple's spend a lot of money on privacy focused branding, and I'll not sure it makes sense for them to contradict that.
What did out to me is where these ads are being published ... in newspapers ... which are probably read by old legislators. This is Facebook firing shots across the bow to threaten anyone who would threaten their monopoly.
People are forgetting that Apple itself is playing monopoly by only allowing Google to target users by making backroom deals and not allowing other players. Basically, Apple sided with Google here instead of Facebook. Also, like you mentioned it is just privacy focused branding and it doesn't necessarily actually provide privacy.
Looks like the hoards of small businesses didn’t see the ad. All the posts tagged with #SpeakUpForSmall, I found, were written by FB, unrelated, or showing support Apple.
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[ 3.4 ms ] story [ 30.8 ms ] threadI've got no tears to shed for FB losing one of their tools in invading privacy. But people on HN often talk about advertising as if it were in itself an unmitigated evil, but it really is an important way for businesses to find customers. Social media should be good for that, since people really are voluntarily telling about themselves, which makes it easier to connect them to businesses that might matter to them.
So good on Apple for forcing FB to play by some kind of rules, when they've been invasive in ways far beyond what people realize they're letting themselves in for. Small businesses will have to learn to cope. But finding the "elsewhere" for their marketing budget isn't as easy as you'd hope.
Much like some users disable ad-blockers for trusted sites they want to contribute something to if it does hurt small businesses more than it hurts the ad-brokers then I should imagine people will find a way of helping out the small local companies although I highly doubt small businesses will be as badly impacted as the global players will be - so I’m in favor of the change and good for Apple doing it - whatever their reasons and motivations.
“When you share and communicate using our Products, you choose the audience for what you share.
[…]
You should consider who you choose to share with
[…]
When you choose to use third-party apps, websites, or other services that use, or are integrated with, our Products, they can receive information about what you post or share”
So, what do they object to?
What did out to me is where these ads are being published ... in newspapers ... which are probably read by old legislators. This is Facebook firing shots across the bow to threaten anyone who would threaten their monopoly.
https://www.bloomberg.com/news/articles/2020-10-20/apple-goo...
People are forgetting that Apple itself is playing monopoly by only allowing Google to target users by making backroom deals and not allowing other players. Basically, Apple sided with Google here instead of Facebook. Also, like you mentioned it is just privacy focused branding and it doesn't necessarily actually provide privacy.
They sent millions of 'complaints from users' which turned out to be all the exact same template
They are a special kind of scum