Kids are exposed to war, violence and action everywhere.
The media being the most shewd example of this: pretending to have a moral highground while causing massive fear and outrage because that is the only reason people return to their websites and then report on real crime in a subversively grusome-but-not-grusome way to pretend to have a moral highground while clearly getting the severity of the crime in the text in a more shrewd manner to avoid getting explicitly called out.
A kid will eventually get a toy tank if he wants it, if not from Lego then from somewhere else.
So if this is Lego's core mantra that's fine, it's their company.
But if Lego did this just to appease some activists then they shot themself in the foot. The kid will get his tank toy in the end, war machines & action are fascinating to boys.
The general policy really does seem to be a core LEGO mantra. The article however talks about LEGO withdrawing an search a rescue themed v22 osprey set, after a German activist group protested. Maybe they show themselves in the foot but it was probably a calculation on the risk of bad press to their bottom line.
As far as I'm aware, Lego have never produced models of contemporary weapons. So you have been able to get medieval, fantasy or sci-fi themed models with weapons, but not a tank or warplane.
It isn't a recent decision, and nothing to do with activists of any sort. It's a principal they have stuck to for most (all?) of their history.
“HV-22: The U.S. Navy considered an HV-22 to provide combat search and rescue, delivery and retrieval of special warfare teams along with fleet logistic support transport. It chose the MH-60S for this role in 2001.”
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[ 5.7 ms ] story [ 24.6 ms ] threadThe media being the most shewd example of this: pretending to have a moral highground while causing massive fear and outrage because that is the only reason people return to their websites and then report on real crime in a subversively grusome-but-not-grusome way to pretend to have a moral highground while clearly getting the severity of the crime in the text in a more shrewd manner to avoid getting explicitly called out.
A kid will eventually get a toy tank if he wants it, if not from Lego then from somewhere else.
So if this is Lego's core mantra that's fine, it's their company.
But if Lego did this just to appease some activists then they shot themself in the foot. The kid will get his tank toy in the end, war machines & action are fascinating to boys.
It isn't a recent decision, and nothing to do with activists of any sort. It's a principal they have stuck to for most (all?) of their history.
Are there actually search and rescue ospreys? I’m would be surprised. They are pretty complex to operate and maintain.
“HV-22: The U.S. Navy considered an HV-22 to provide combat search and rescue, delivery and retrieval of special warfare teams along with fleet logistic support transport. It chose the MH-60S for this role in 2001.”
[1] https://en.m.wikipedia.org/wiki/Bell_Boeing_V-22_Osprey