Lessons I’ve learned after 10 years and $10M in sales (jamesclift.ca)

I hate my life, for a lot of reasons.

I've known several people who ideated, founded, fundraised, and exited companies in <2 years, so I disagree with the 3+ years (to find product market fit/rise above the slog) assertion that the author makes.

Otherwise, seems like sound, well founded advice that any would-be founder could learn from.