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The Facebook integration is a big win-win for Bing and Facebook.
And what if social search isn't "the next big thing"?
Facebook can actually be (to use the cliche) the Google killer.Leveraging user preferences to give results is as revolutionary as Google's page rank algorithm.Combined with Bing,in the long run this could be a powerful tool as more and more of the world goes virtual,going deeper in facebook and e-commerce platforms.