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Executives at public companies are often subject to lock-up periods when they can sell their stock. That is likely the case here, and nothing can be inferred from it.
Might be a ‘Signal’
CEOs and other officers typically have schedules to sell stock, precisely to avoid a situation where selling lots of shares might be interpreted as being a sign.
That's not 'a lot'. Selling 0.01% of his FB stocks in a day is nothing. If he kept that pace whole year he would have sold 3.5% of his FB stocks.

Some people are just bad with numbers and understanding them in context.

Can't wait for the Twitter Share bloodbath tomorrow.