There's hundreds of small companies that are fully Mac.
The recent services they're offering (on-site hardware support) has underscored how much real adoption they are getting. Sure, perhaps Ford Motor isn't changing soon, but, you can't dismiss the trend. Apple has cornered two prototypes in small companies: (a) visual/business people with design/feel, (b) technical / unix people who don't want to mess with hardware driver issues. Our 30+ company is almost exclusively using Macs for personal computers. I seem to be the lone holdout using FreeBSD.
I've long heard Steve say he doesn't like corporate sales because he didn't like to deal with IT managers and people who didn't use the products they bought. I wonder if that's changed, or if they have a corporate sales division now.
>"Mac sales are now estimated to be 3 percent of total PC business sales"
Given the breakdown of business sales into five segments (small office, small business, medium business, large business, and very large business) shown in figure three, it would appear likely that enterprise sales are <1% particularly given the inclusion of small offices where Macs are most likely. Of course that's not to forget that the highly ambiguous term "corporate" is used instead of the term "enterprise" which such claims tend to call to mind. In light of the fact that the analysis is publicly released by an investment bank (Needham & Company) rather than a traditional market research firm, it is not unlikely that it is intended to support their positions and those of the their investors as a press release rather than a rational analysis of the market.
7 comments
[ 0.23 ms ] story [ 23.7 ms ] threadGiven the breakdown of business sales into five segments (small office, small business, medium business, large business, and very large business) shown in figure three, it would appear likely that enterprise sales are <1% particularly given the inclusion of small offices where Macs are most likely. Of course that's not to forget that the highly ambiguous term "corporate" is used instead of the term "enterprise" which such claims tend to call to mind. In light of the fact that the analysis is publicly released by an investment bank (Needham & Company) rather than a traditional market research firm, it is not unlikely that it is intended to support their positions and those of the their investors as a press release rather than a rational analysis of the market.
[http://en.wikipedia.org/wiki/Needham_%26_Company]