You either take control of constructing your identity/image (yes, that can mean intentionally projecting this or that stereotype) or you let others do it for you. You generally want the first option. Same applies to business.
It seems to me that the entire site is made up of fluff articles and the the bulk of submitter's history is made up of links to this (and also its 16yo founder's) site. File this under self-promotion.
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[ 3.0 ms ] story [ 26.4 ms ] thread"Building up the image you want others to see"
Rather than trying to project an "image", try instead to just be yourself. People can smell fake a mile off.