The purpose of double blind review is not to anonymize the work of well known authors - conferences, informal conversations, etc. guarantee that the work of established members of the community will be known, even before Google.
What double blind review does is give the unknown author a fair chance as there is always the outside possibility that it is the new work of a well known author that the referee has simply not seen yet.
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[ 3.3 ms ] story [ 14.4 ms ] threadWhat double blind review does is give the unknown author a fair chance as there is always the outside possibility that it is the new work of a well known author that the referee has simply not seen yet.