Rank trackers are shifting from ‘rank’ to visibility (in pixels)
And here’s why it's a taking-off trend
- - -
All because occupying the same position, a website can have a drastically different CTR due to the surrounding SERP features.
CTR for position one may vary from 13.7% to 46.9%
What’s more, positions 3-5 yield a 30% higher CTR when placed above the fold.
So far, I’ve seen only a few SEO tools adopting an innovative outlook and trying to figure out possible new metrics.
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[ 2.4 ms ] story [ 17.8 ms ] threadAnd here’s why it's a taking-off trend - - - All because occupying the same position, a website can have a drastically different CTR due to the surrounding SERP features.
CTR for position one may vary from 13.7% to 46.9%
What’s more, positions 3-5 yield a 30% higher CTR when placed above the fold.
So far, I’ve seen only a few SEO tools adopting an innovative outlook and trying to figure out possible new metrics.
Tools and more here: https://bit.ly/3tpQlWz