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Yes. The fact that Facebook knows what bands and tv all my friends are into is why i choose to do my tens of searches a day on Facebook. Pity it never tells me anything useful.

So the author thought of a cool metaphor about dust and archeologists. Shame it's complete rubbish. This isn't a game where Facebook has more data than Google. It has different data. Useful and cool data for sure. And I'm sure google would love to get their grubby little paws on it too. But if the author thinks that Facebook are casually going to replace Google or even that we are all going to loose interest in what Google offers then really should they even be writing opinion pieces?

This big talk based on assumptions is so boring.

How to make a title people click on:

"How Git will kill the publishing industry"

Everyone can commit, the crowd knows much more than the individual writer. All texts will shared by Git open source for free, so nobody will buy anything any more.

You say this is bullshit? It is, but you can't prove me wrong.