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So Google track people for years in (to some people anyway) an ethically questionable way, and the thing the DOJ don't like is them trying to stop?
I think it may be a matter of google being the only ones allowed to do the tracking, creating a tracking monopoly by stopping others.
This is it. Google is making more evil moves in the tracking space as people and companies are wisening up to what data they are giving to Google for free.