[–] tg3 5y ago ↗ The specific framing of founders buying capital (dollars) is super helpful in understanding VC behavior, which is nearly are marketing.VC’s sell a commodity product, money. In order to sell it, they add marketing, branding, and freebies - a bit like buying cereal with a toy inside.Understanding that is the ultimate mental shift in raising money.
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[ 3.4 ms ] story [ 16.2 ms ] threadVC’s sell a commodity product, money. In order to sell it, they add marketing, branding, and freebies - a bit like buying cereal with a toy inside.
Understanding that is the ultimate mental shift in raising money.