I think people are ready! Look at online dating. It was creepy for so long. Now 20%+ of relationships start online. It seems natural that the internet would help organize data on people we don't know by matching interests / location, and make it easy to reach out. Obviously that's why we launched UrbanOrca.
I think it's definitely a relevant feature, but not the core. You can reach out to those people on facebook. And besides, if you are friends with someone on facebook, and you haven't already become good friends in real life, then arguably they will never become part of your close circle.
I don't think connecting you with your facebook friends is a real pain point. You know them, and have ways to contact them already (email, sms, phone, facebook). We think UrbanOrca can add more value by allowing you to view the world around you in an organized way, and provide an easy way to reach out to these new people. This world is larger than your friend group - so when filtered by your interests, location, etc you'll have more matches.
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