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Absolutely perfect marketing: call it "Rubbee" because that's exactly the target market.

As in "Man, I have to take my welfare cheque to Money Mart and then go all the way over to the liquor store to get my Night Train, I guess I better take my Rubbee".

I wish I had been in the focus group for that one. I would have laughed and laughed.

These Lithuanians behind this project might benefit from having an us focus group. The product name could improve.