IBM to name infrastructure services business 'Kyndryl' after spinoff (finance.yahoo.com)

That's the kind of awful name that surely cost hundreds of thousands of dollars in consultant fees.

The company said “kyn” alludes to the word kinship, while “dryl” comes from “tendril,” alluding to new growth. Together, the name brings “to mind new growth and the idea that–together with customers and partners–the business is always working toward advancing human progress,” Schroeter said.

lol

Naming new businesses is hard but come on- this type of horrible name should actually create a stock sell off.

And this is why IBM is the most shorted blue chip on the index...