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I was wondering if marketing people use this.
This particular example, or generally quoting misquoted science when it supports your position?
Read "Staging a revolution" http://www.technologyreview.com/blog/arxiv/23835/

I was thinking if you create a few strong monkeys this could work. If this monkey effect is true then it has got applications.

The monkey effect is unlikely to be true because a) it is paranormal, which lowers its prior probability a bit, and b) it has not even been observed, just interpreted into other peoples' papers.

Also, the habit of washing potatos is more something you discover/learn than something you do or don't depending on your peers' opinions (which seems to be a modeling assumption of the physicists).

I love this kind of thing... It started at almost kind of sort of science, the it wasn't, then it was, it became legend, then people research it to see just where it came from.... And no one really knows. I love this cultural-socio-anthropology. Thanks for sharing. I will undoubtedly add this to my vocabulary.
Almost like the bumblebee which can't fly and the spinach which contains lots of iron, except the story behind it is more interesting.

Do they tell the bumblebee story all around the world?