And yet this is a very important game to play that you must participate in if you want your company to grow. What use is having a very good product with 15+ years of history and integrations to any system you consider relevant in that space, if nobody can find you even in the first 20 pages of Google search results in your category?
Faced this case recently, only found out their product via word-of-mouth recommendation.
I identify with your comment. I run a SaaS product that has been around since 1998, but it isn't even listed in Crunchbase, which this article uses as a reference for the number of SaaS products out there. Also, "Software as a Service" wasn't even a phrase when we started out... even "Application Service Provider" wasn't really prevalent at first.
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[ 0.22 ms ] story [ 20.3 ms ] threadFaced this case recently, only found out their product via word-of-mouth recommendation.