Guideline 401k now charging an AUM Fee

4 points by pozzy ↗ HN
We just received an email that Guideline (401k provider) is switching to a model that charges a % of AUM.

A lot of their marketing was focused around charging flat fees rather than a % of AUM. I'm sure that our company is not the only one that chose to use Guideline for this reason.

In my opinion this change is extremely predatory and I wonder if this was their plan from the beginning. Does anyone have any suggestions on other 401k providers for small teams?

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