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A walk through or screen shots of the product on the home page, would help. I wouldn't give my twitter handle to an app that I have no clue of what it does.
It sounds interesting but I never looked at email and thought that there is a problem with people writing to much, that attachments are a problem or that I don't need folders to organize my email. Also, I use Gmail and its spam detection is superb: nothing gets passed it.

I'm curious to know if and how the product team market tested the idea.

Will there be integration with current email servers? What happens if someone sends a "long" email or attachment from their gmail address to shortmail?