Ask HN: Ranking in Search with SPAs

Hi HN. I’m a programmer who has also been very involved in SEO and Internet Marketing, especially earlier on, between 2007-2014.

I’ve successfully run many SEO campaigns and in recent years have done so in some e-commerce niches. I continue to implement server side rendering for SEO purposes (and others).

I’m about to start work on an app which for the most part is clearly a better fit for an SPA (highly interactive, map based). However, I also want to create various routes that can rank competitively for location + type of service queries.

For years one can read about how google etc now index SPA, but this is mostly SPA proponents (developers) building a case for the approach. There is little to no quality info I have found about the reality of how content generated from an SPA, pushed to specific routes, actually ranks in semi-competitive search niches.

I think I’ll do this project with some sort of server rendering for the routes I want to competitively rank, but I’d love to hear if my knowledge is lacking and people have examples of not only google etc indexing SPAs, but also such sites ranking competitively for search terms.