What delicious would be today if Yahoo didn't buy it

We've built a product called The Shared Web - the best way to discover amazing content based on your interests, and the people you care about (the friends and experts you follow). We realized we're all seeing lots of amazing content, and increasingly having social experiences around that content every day - so we wanted to build a product that really reflected that - a place to discover cool content, and to comfortably share all of the interesting things you come across on the Internet.

We have many similarities to Reddit and HackerNews - except we are focused on people's real identities, and connections between their friends, and the experts in the topics they care about.

We are constantly tinkering with the formula of what makes something interesting - is it because it is controversial and there are many comments about it? Is it because a large number of people posted it too? Or is it enough that one of your friends, who is knowledgable about the topic, posted it? These are the questions that we are exploring and planning on answering by building The Shared Web.

But, there is something even more powerful that we realized as we were developing and using it. The sense of community and common context that is created when people that you know start seeing the same content as you. It makes for better conversations. That social engagement around content translates to discussions in different topics - it’s the evolution of old school forums. It’s a way to make sure that the people you care about see the things that you find interesting so you can discuss them, so you can interpret them, so you can develop closer relationships by having common experiences. That’s what we hope to achieve with TSW, creating stronger, more meaningful connections between people through the content that they enjoy together.

That’s our mission. That’s why we are building The Shared Web.

What do you think are the most interesting heuristics to decide whether content is interesting to you or not?

We'd love to hear your thoughts, so please try out The Shared Web, tell us what you think help shape our vision: http://thesw.com/e1Eff5